Roadmap to 2030
A fully vertical water company — funded by customers, one bottle at a time. These are our goals, and you can watch us hit them.
2026
Sell our core water line
Bottles, the hydrogen flask, and accessories — and open the river reserve so giving starts accruing from day one.
2027
Grow subscriptions & refills
Recurring orders create steady revenue and accrue up to 1% of profits toward the Mulberry River.
2028
Secure the land
Acquire 10+ acres in Winder, Georgia with a natural spring and Mulberry River frontage.
2030
Make & deliver our own water
Bottle and deliver NuRich spring water start to finish — vertical, and customer-funded the whole way.
Funded by customers, not investors
We're building NuRich without outside investors. The people who fund this company are the people who drink the water — and the river benefits as we grow.