Roadmap to 2030

A fully vertical water company — funded by customers, one bottle at a time. These are our goals, and you can watch us hit them.

2026 — Sell our core water line

Bottles, the hydrogen flask, and accessories — and open the river reserve so giving starts accruing from day one.

2027 — Grow subscriptions & refills

Recurring orders create steady revenue and accrue up to 1% of profits toward the Mulberry River.

2028 — Secure the land

Acquire 10+ acres in Winder, Georgia with a natural spring and Mulberry River frontage.

2030 — Make & deliver our own water

Bottle and deliver NuRich spring water start to finish — vertical, and customer-funded the whole way.

Funded by customers, not investors

We're building NuRich without outside investors. The people who fund this company are the people who drink the water — and the river benefits as we grow. Shop and fund the mission →